Author Archives: cjni
New Look for CJ&N
We are proud to introduce you to our new look this week at CJ&N and we hope you like it as much as we do. http://www.cjni.com Our new logo is a reflection of today’s consumer – constantly surrounded by information. … Continue reading
Attract Viewers with Content, Not Contests
By Steve Schwaid, VP Digital Strategies Watch our morning news and you could win a trip to England. Watch our 6 pm news and you could win a cruise. Watch our 11/10 pm news and you could win a mortgage or a $1,000 … Continue reading
Television: Distribution on the Brink
When I went out for lunch today something caught my eye as I drove by my local cable company: a Brinks truck backed up to the front door (I’m not kidding). They were about to cart off another load of … Continue reading
Time to Stop Serving Up News in the Same Old Way
By John Altenbern, President How do you like your burgers? Chances are your answer isn’t “Like McDonald’s makes them.” Last week’s news had two burger stories that speak volumes about local news, too. First, the CEO of McDonald’s got himself … Continue reading
Why You Need to Know about Facebook and “Dark Posts”
By Steve Schwaid, VP of Digital Strategies We’re not talking about spies, James Bond look-alikes or the NSA. Nope. It’s a little known tool on Facebook. Facebook continues its exponential growth as an important tool for newsrooms to alert users … Continue reading
CAN YOU HEAR YOUR FUTURE?
You can almost hear it. That clicking sound. It’s getting a bit louder every day. Can you hear it? Listen carefully. If you have spent time at an airport, a mall, or waiting in line to pay at the grocery … Continue reading
Adapting to Facebook’s Changing Rules
By Steve Schwaid, CJ&N Vice President of Digital Services These days TV station managers understand how valuable and important Facebook is to reach users and viewers. But many find it a challenge to keep up with Facebook’s constantly changing rules … Continue reading
Rethinking Outside Media
As you and your team start thinking about your late fall and November media plans, we suggest you question the traditional path you’ve probably taken in the past and make more room for digital options. Where are you spending your … Continue reading
Rise Above the Fray with Election Coverage
By Steve Schwaid, VP of Digital Strategies We’re coming up on one of the more important mid-term elections we have seen in recent years. Couple this with declining newspaper readership, an increase in partisan driven websites and battles on social … Continue reading
Get Used to Thinking Bigger
By John Altenbern, President I don’t know about your summer, but mine includes watching shows on DVR and, on weekends, the occasional “binge-viewing” of a cable series or Netflix show. I’m not alone. This week several network research gurus pooled … Continue reading