Tag Archives: Local TV news

Time to Stop Serving Up News in the Same Old Way

By John Altenbern, President How do you like your burgers?  Chances are your answer isn’t “Like McDonald’s makes them.”   Last week’s news had two burger stories that speak volumes about local news, too.  First, the CEO of McDonald’s got himself … Continue reading

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Update Your Topical Strategy: Don’t Hold Back!

by Donna Petersen, Marketing Consultant If you’re still trying not to “give away” the story on your teases and topicals, it’s time to update your strategy. You’ve likely seen the parodies making fun of the way doom is promised in … Continue reading

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