Category Archives: Uncategorized

New Look for CJ&N

We are proud to introduce you to our new look this week at CJ&N and we hope you like it as much as we do.  http://www.cjni.com Our new logo is a reflection of today’s consumer – constantly surrounded by information.  … Continue reading

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Attract Viewers with Content, Not Contests

By Steve Schwaid, VP Digital Strategies Watch our morning news and you could win a trip to England. Watch our 6 pm news and you could win a cruise. Watch our 11/10 pm news and you could win a mortgage or a $1,000 … Continue reading

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Television: Distribution on the Brink

When I went out for lunch today something caught my eye as I drove by my local cable company:  a Brinks truck backed up to the front door (I’m not kidding).  They were about to cart off another load of … Continue reading

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Time to Stop Serving Up News in the Same Old Way

By John Altenbern, President How do you like your burgers?  Chances are your answer isn’t “Like McDonald’s makes them.”   Last week’s news had two burger stories that speak volumes about local news, too.  First, the CEO of McDonald’s got himself … Continue reading

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Why You Need to Know about Facebook and “Dark Posts”

By Steve Schwaid, VP of Digital Strategies We’re not talking about spies, James Bond look-alikes or the NSA.  Nope. It’s a little known tool on Facebook. Facebook continues its exponential growth as an important tool for newsrooms to alert users … Continue reading

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CAN YOU HEAR YOUR FUTURE?

You can almost hear it. That clicking sound. It’s getting a bit louder every day. Can you hear it? Listen carefully. If you have spent time at an airport, a mall, or waiting in line to pay at the grocery … Continue reading

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Adapting to Facebook’s Changing Rules

By Steve Schwaid, CJ&N Vice President of Digital Services These days TV station managers understand how valuable and important Facebook is to reach users and viewers. But many find it a challenge to keep up with Facebook’s constantly changing rules … Continue reading

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